Privacy Policy
Heartland ABA (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, https://www.heartlandbehavior.com (the “Site”). This policy applies to visitors and clients in all U.S. states where we operate, including Kansas, Missouri, Nebraska, South Dakota, Ohio, Iowa, and Colorado.
Information We Collect
We may collect and process the following categories of information:
- Personal Information: Information you voluntarily provide, including your name, email address, phone number, ZIP code, insurance provider, and any additional details submitted through forms or contact inquiries on our Site.
- Usage Data: We collect technical data through your interaction with the Site, such as IP address, browser type, operating system, referral URLs, time spent on pages, and click activity. This helps us analyze trends and improve performance.
- Cookies and Tracking Technologies: We use cookies and other tracking technologies to remember preferences, monitor usage, and enhance your experience. You may disable cookies through your browser settings, but some functionality may be limited as a result.
How We Use Your Information
We use collected information for the following purposes:
- To provide and improve services offered through the Site
- To respond to your inquiries and deliver customer support
- To send relevant updates or informational content
- To analyze website performance and user behavior
- To comply with applicable legal or regulatory obligations
How We Share Your Information
We do not sell your personal data. However, we may share it with:
- Service Providers: Third parties who assist us with operations such as hosting, analytics, communications, and CRM systems. These parties are bound by confidentiality agreements.
- Legal Authorities: As required to comply with legal obligations or to protect the rights and safety of our organization or users.
Data Storage & Retention
All data is stored securely in accordance with HIPAA and applicable state privacy laws. We retain your information only as long as necessary for business or legal purposes, and securely dispose of data that is no longer required.
State-Specific Rights
Depending on your state of residence, you may have additional rights under data privacy laws such as:
- California (CCPA/CPRA)
- Colorado (CPA)
- Virginia (VCDPA)
- Connecticut (CTDPA)
- Utah (UCPA)
Residents of these states may request:
- Access to the personal information we hold
- Correction of inaccurate data
- Deletion of their data
- Limitation on data use and sharing
- Opt-out of data sale or targeted advertising (Note: We do not sell data)
To exercise these rights, please contact us using the information below.
Your Data Protection Rights
Regardless of location, all users may:
- Request access to their data
- Ask for corrections or updates
- Request data deletion
- Object to processing under certain conditions
- Request a copy of their data (data portability)
Changes to This Privacy Policy
We may update this Privacy Policy periodically. All changes will be reflected by a new “Last Updated” date at the top of this page. Your continued use of the Site after any updates indicates your agreement with the revised policy.
Contact Us
If you have questions about this policy or our data practices, please contact us:
1209 Harney St, Suite #105, Omaha, NE 68102
Founded on a blend of real science and genuine compassion, Heartland ABA specializes in personalized, at-home ABA therapy for children and young adults on the autism spectrum, aged 18 months to 21 years. Our approach is centered on nurturing the child in their natural environment, supporting and uplifting the entire family as we work together to build a brighter, more independent future for your child.
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